Listing films · 9:16 · 4:5 · 16:9
Every listinggets a premiere.
Upload the listing photos you already have. Roofline gives you back a 30-second property film in three formats, in about five minutes: the address rising from behind the roofline, every room moving with real depth, your name and price at the close.
Built in the browser from five photos and a sky mask. Demo listing; the address, agent and price are made up.
Real rooms
Nothing generated. Nothing faked.
AI video generators guess what happens between frames, and sometimes they guess a doorway that isn't there. Roofline never redraws a room. It reads the depth already in your photo and moves a camera through it, so the kitchen on screen is the kitchen at the showing.
The same photos always give the same film. That keeps you inside your MLS rules and your license's truth-in-advertising duty, and it means a re-cut costs one credit, not a reshoot.
| Roofline | Generative AI video | Videographer shoot | |
|---|---|---|---|
| What's on screen | Your listing photos, moved with real depth | Frames a model predicts, which can drift from the house | Real footage |
| Turnaround | About 5 minutes | Minutes, plus re-rolls | Days to schedule and edit |
| Formats | 9:16, 4:5 and 16:9 from one upload | Usually one per render | Each cut is another edit |
| Same photos, same result | Yes, every time | No | Yes |
| Cost per listing | $4.30 to $19 | Varies by credits used | Hundreds to thousands |
How it works
One upload. Three films.
No timeline, no editing app. You bring photos and facts; Roofline does the cutting, captioning and formatting.
Drop in your photos
8 to 12 listing photos. Roofline picks the exterior opener and the room order; drag to change either.
Add the listing facts
Address, price, beds, baths, square feet and one or two selling points. Only what you type goes on screen.
Pick a cut
Ten styles, each previewed on your own photos, with your brokerage colours on Team plans.
Post it everywhere
Three MP4s and cover images, emailed when ready. Captions sit inside Meta's safe zones.
Anatomy of a film
Thirty seconds, four beats.
Formats
Every feed. Same upload.
Each format is laid out on its own, not cropped from one master, so captions never fall under a username or a Like button.
Cuts
Pick the look. Keep the house.
A cut changes the type, colour and caption motion. It never touches the photos.
Ten cuts at launch. Team plans lock in your brokerage colours and logo.
Who it's for
Built for people who list.
Listing agents
A film for every listing, not just the luxury ones. Post it the day the photos land.
Property managers
Turn unit photos into leasing films that fill vacancies, then re-run them every turnover.
Photographers
Deliver stills and a film from the same session. Sell it as an upgrade without a second edit.
Teams and brokerages
One brand kit, shared films, every agent on-brand without a marketing request.
Pricing
One credit, one listing, three formats.
Buy credits when you need them or subscribe if you list every month. Credits never expire; monthly films roll over one month.
First film
- 1 full film, all three formats
- Roofline mark on the end card
- No card needed
Single
- One listing, three formats
- Every cut
- Re-cut for 1 credit
5-pack
- 5 credits, never expire
- Saved agent profile
- Text when it's ready
Agent
- 10 films a month
- Unused films roll over a month
- Your logo and colours
Team
- 5 seats, shared films
- Brokerage brand kit
- Priority rendering
More than 30 listings a month, or a whole office? Ask about Brokerage: pooled films, SSO and one invoice.
Questions
The fine print, up front.
Will my MLS treat this as an altered photo?
Roofline doesn't change what's in the photo: no new furniture, no swapped sky, no removed power lines. It adds camera motion and captions on top. Rules differ by MLS and state, so check yours; every film can carry a "Motion added to original photos" line on the end card if you want it.
Do I need the photographer's permission?
Often, yes. Photographers usually keep copyright in listing photos and license them to you. When you upload, you confirm you're allowed to use the photos this way. If you're unsure, ask your photographer; many are glad to approve it, or offer Roofline films themselves.
What about music?
Every film downloads with and without music. Add your own licensed track, or post the silent version and pick a sound inside Instagram or TikTok, where their music library is licensed for you.
How many photos do I need?
Eight to twelve works best: one strong exterior, then the rooms a buyer asks about first. The opener looks best with some open sky above the roof.
What if I don't like the film?
Re-cut it in another style for one credit, or change the room order and captions and render again. Your first film is free, so you can judge it on a real listing before you pay.
Rentals too?
Yes. Switch the listing to "For rent" and the price card shows monthly rent and availability instead of list price.
Private beta
Your next listing, premiering in five minutes.
Join the beta and your first film is free. We're opening seats to agents and property managers a few dozen at a time.